Those brands fall under the umbrellas of Marvel and Lucasfilm (and soon to be 20th Century Fox), which, under the direction of Disney, can yank their properties off of Netflix, Hulu, and other streamers whenever contracts lapse. As such, Disney Play (expected in 2019) will be the only place where a person can enjoy — among other things — MCU and Star Wars movies and TV shows.
During a Hollywood Reporter roundtable with several other key players in Hollywood, Marvel Studios president Kevin Feige touched on Marvel's big plans for Disney Play, which includes pursuing storytelling oppurtunities that can't be fulfilled in the theater, yet still retaining those cinematic sensibilities.
"Paul [Greengrass] mentioned the streaming service, and I think that is something that we're going to be adding content to, which is exciting," Feige began. "I love your analogy with the campfire, right? As many people as you can get around the campfire and tell stories. Campfires can be different: We are going to tell stories for the streaming service that we wouldn't be able to tell in a theatrical experience — a longer-form narrative, that's what comics are, it's about as long-form a narrative as exists. But also maintaining that theatrical experience, which is our bread and butter, and the lines around the block, if you're lucky."
While Netflix is not be giving up Daredevil, Jessica Jones, and the rest of the more street-level characters at the moment (at least not yet), Disney Play will include different Marvel offerings. Last week, it was announced that the service will feature a limited series centered around Bucky Barnes/Winter Soldier (Sebastian Stan) and Sam Wilson/Falcon (Anthony Mackie). Some rumors state that Scarlet Witch (Elizabeth Olsen) and a yet unknown Avenger could be getting another show. There are also rumblings of a potential Loki project.
In addition to all the comic book stories that are set to be told on Disney Play, you've got Jon Favreau's upcoming live-action Star Wars series, The Mandalorian, which is currently filming. Also in the pipeline are Don Quixote, Lady and the Tramp, The Paper Magician, Stargirl, Togo, Magic Camp, 3 Men and a Baby, Sword and the Stone, and Timmy Failure. Two TV shows based on High School Musical and Pixar's Monsters Inc. are in the works, too.
And with all of the original content (which is really a streamer's bread and butter), you've got all the existing and family-friendly films and shows from Disney, Pixar, Lucasfilm, and Marvel.