With Avengers: Infinity War set to open very soon, Marvel Studios head honcho Kevin Feige has been discussing the future of the Marvel movies — and not just about the first arc of the Marvel Cinematic Universe coming to a close.
Recently, the studio president was made aware of director James Cameron’s remarks about expecting people to soon tire of the Marvel movies. In an interview with IndieWire, the Avatar and Aliens director said: “Not that I don’t love the movies. It’s just, come on guys, there are other stories to tell besides hyper-gonadal males without families doing death-defying things for two hours and wrecking cities in the process. It’s like, oy!”
Yikes. So, how did Feige respond to this criticism? In an interview with Vulture, after hearing the quote for the first time and apparently having all of four or five seconds to process it, he said: “Uh, he loves the movies! That’s awesome! Wow, James Cameron loves our movies! That’s exciting!” Well played, sir. Well played.
Well, what did you expect — a ruthless war of words? With a successful media empire to run and a new movie set to open, the head of Marvel Studios has far bigger fish to fry than another filmmaker suggesting viewers may be getting superhero fatigue. Plus, Feige is aware that it can’t keep offering up the same dish twice.
In fact, in a separate interview with ComicBook.com, Feige entertained the idea of the Marvel movies playing with the horror genre. After all, if they can do comedy with Thor: Ragnarok, why can’t they use the superhero genre to deliver up some scares?
Feige told the news outlet that “horror can mean a lot of things,” adding: “Horror, did you mean a movie like Texas Chainsaw Massacre or Hostel or a Friday the 13th or a Poltergeist? Poltergeist is a little bit more my wheelhouse, that’s such a great movie and it scared the heck out of me, but it’s really fun. I don’t know, I certainly would like to play with as many genres as possible.”
The idea of Marvel entering the horror genre isn’t such an odd one, especially when you consider that Fox's upcoming X-Men spinoff movie New Mutants is said to be a straight-up horror film. Plus, we should remember that this is the studio that owns Blade, Man-Thing, and Ghost Rider.
“I think it always and I hope will continue to vary,” Feige added. “I enjoy very much the success of Thor: Ragnarok and all of the articles that were being written around the release of that film that ‘the MCU has now just gone full comedy,’ ‘MCU has just embraced the full silliness and is just embracing a very eclectic, strange sense of humor.’ And I remember reading those and thinking, ‘Yes but wait till you see Black Panther.’ And now Black Panther and the advertisements for Infinity War, ‘everything’s gonna be dark now’ ... I will say it always will vary depending on the story we wanna tell on any individual movie.”
So, even if people do wind up getting superhero fatigue as Cameron suggests, it looks as though Marvel is continuing to evolve and adapt and working to keep stuff varied.
Anyway, what do you guys think? Are you running out of steam with superhero films? Or are you excited to see more? And while we’re at it, what say you on Marvel making horror films? Let us know.
Avengers: Infinity War, which is said to be part of the awesomeness film genre, hits theaters April 27.