Marvel is making another attempt to revamp its comics division with the Fresh Start initiative in May. In a promotional video released yesterday, the publisher promises: New Series, New Creative Teams, New Directions, and New Beginnings. This means turning a bunch of comics back to Issue #1.
If this feels like Déjà vu, you're not going crazy. This is the second major Marvel initiative over the last year, following Marvel Legacy. However, according to editor Tom Brevoort, Legacy has been building to Fresh Start all along and the publisher will maintain dual numbering on issues for both relaunches, even in light of rumors that Legacy numbers would be phased out. Arguably this could get confusing for readers, but if Marvel plans on keeping both systems, they must have all the math worked out in order to avoid boggling the minds of their audience.
"New fresh ideas, new fresh creators," says Chief Creative Officer Joe Quesada in the video. "[We] really are taking that perspective, which is, if you haven't read a comic before, if you're an old, lasped fan and want to come back, it's a perfect oppurtunity to do it. Because these stories, as I say, they start at start and they're great jumping off points."
Among the new stories is a newly-forged Avengers comic from Jason Aaron and Ed McGuinness, featuring new members like She-Hulk, Ghost Rider, and Black Panther. And it's not just the hero team lineup that's changing, but the creative talent behind it as well.
"Not since Marvel Now have we had such an overarching linewide change of talent on the Marvel Comics line," says the company's new Editor-In-Chief C.B. Cebulski.