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MoviePass is now re-enrolling former customers in its latest PR blunder

Contributed by
Sep 30, 2018

MoviePass is back in the news again, and as most of you are probably aware by now, the news is not good.

It's been a quiet few weeks for the one-time "Netflix for Movie Theaters" subscription service after a tumultuous summer that included gutting their unlimited plan, getting sued by their shareholders, and releasing Gotti in theaters.

Now, as MoviePass continues to lose money, they've started automatically re-enrolling former customers. As first reported by The Verge, some former MoviePassers, who'd long since canceled their subscriptions, got an email saying they were re-enrolled because they "really hope you begin enjoying your MoviePass subscription again."

So, anyone in what the email refers to as a "select test group" has to go in and "opt out" by October 4. Otherwise, they'll go back to being charged $9.95 a month.

If any of these customers do end up going back to MoviePass, they'll be getting the same three-movie-a-month plan everyone else has, complete with a limited number of films and showtimes available per day. A far cry from being "restored to unlimited movies," as the email promises.

This isn't the first time MoviePass subscribers have had issues with their subscriptions, either. In mid-August, after MoviePass went from "up to one movie a day" to "only three movies per month," users reported they were unable to cancel the service.

MoviePass has had a whirlwind of bad press, with earnings to match, these past few months, and surprising former subscribers back into a $9.95/month plan certainly doesn't bode well for its future. Basically, if you haven't canceled MoviePass yet, now might be a good time.

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