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MoviePass is now re-enrolling former customers in its latest PR blunder

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Sep 30, 2018, 8:10 PM EDT

MoviePass is back in the news again, and as most of you are probably aware by now, the news is not good.

It's been a quiet few weeks for the one-time "Netflix for Movie Theaters" subscription service after a tumultuous summer that included gutting their unlimited plan, getting sued by their shareholders, and releasing Gotti in theaters.

Now, as MoviePass continues to lose money, they've started automatically re-enrolling former customers. As first reported by The Verge, some former MoviePassers, who'd long since canceled their subscriptions, got an email saying they were re-enrolled because they "really hope you begin enjoying your MoviePass subscription again."

So, anyone in what the email refers to as a "select test group" has to go in and "opt out" by October 4. Otherwise, they'll go back to being charged $9.95 a month.

If any of these customers do end up going back to MoviePass, they'll be getting the same three-movie-a-month plan everyone else has, complete with a limited number of films and showtimes available per day. A far cry from being "restored to unlimited movies," as the email promises.

This isn't the first time MoviePass subscribers have had issues with their subscriptions, either. In mid-August, after MoviePass went from "up to one movie a day" to "only three movies per month," users reported they were unable to cancel the service.

MoviePass has had a whirlwind of bad press, with earnings to match, these past few months, and surprising former subscribers back into a $9.95/month plan certainly doesn't bode well for its future. Basically, if you haven't canceled MoviePass yet, now might be a good time.