Did you ever find yourself crunching on a bowl of Count Chocula, Boo Berry, or Franken Berry when you were a kid and wondering (as you watched a Saturday morning cartoon marathon) why they didn’t have their own TV show? Or movie? Or… anything much past the cereal box?
Kids of all ages have been rising out of their coffins to a breakfast of General Mills’ monster cereals since 1971 and may have gotten treats (or tricks) buried in the sugar dust at the bottom of the box and been thrilled to see the monsters animated in commercials and actually hear their voices. Hardly any more stories involving these spooky-kooky characters existed — unless you count those mini vinyl records, like “The Monsters Go Disco,” on the backs of ‘70s boxes. That could change after this billboard was spotted and tweeted by comedian Joe Kwaczala.
Besides Franken Berry getting his Vogue moment up there, there is something else that should intrigue you enough to follow the URL at the bottom of that tweet. It will take you to WorkWithTheMonsters.com, something you probably wish had existed decades ago but has finally come to haunt the internet with calls for cereal monster movie pitches. The site is legit. It's run by General Mills — or really, the General Mills Monsters — and pitches aren’t limited to movies.
“We’re calling all filmmakers, actors, agents, writers, producers, animators, tastemakers, dealmakers, movers and shakers,” is the message from the Monsters on the site. “We want to work with you to bring great stories to life. From mythical fables to magical journeys. Fairy tales to folk tales. Cliffhangers to nail-biters. Heroic sagas to cosmic battles. Binge-worthy dramas to historical epics. Blockbusters to indies. Serials to sequels. Together, let’s captivate the hearts and minds of teens and adults.”
You’ll want to scroll down and click on everything just for the killer art. Images of the original characters from the ‘70s creep next to more recent takes on the Monsters by several amazingly talented artists.
The poster ghouls for what were the first-ever chocolate, strawberry, and blueberry cereals are going to be stars soon. It does make sense considering that Franken Berry’s voice was modeled after Boris Karloff, and Boo Berry’s after Peter Lorre. That is serious horror cred.
"This is General Mills' way of establishing relationships with Hollywood to create movies, TV shows, games, novels, animated shorts, and other entertainment properties outside of standard advertising," General Mills spokesman Mike Siemienas told SYFY WIRE. "We want to make our characters the most famous, the most loved, and most talked about in culture. And we’re currently in negotiations with the top Hollywood players to make our hopes, wishes and dreams come true."
To get an idea of what this could turn into, check out this animated short that Monsters artists Manny Galán and Pat Giles, along with animator Justin Roth, scared up for the 30th anniversary of that "Monsters Go Disco" disc:
Get ready for every day to be Halloween.