Call it the Incredible Shrinking Show.
Remember NBC's proposed sci-fi series Day One? First it was a show. Then it was a one-season show. Then it was a miniseries.
Now, it's just a TV movie, said Angela Bromstad, president of prime-time entertainment at NBC and Universal Media Studios.
"Day One is going to air as a two-hour movie," Bromstad said in a group interview on Sunday as part of the Television Critics Association winter press tour in Pasadena, Calif. "We looked at after V launched and after FlashForward launched with a strong initial thing. We didn't want to come on after that. As we sat down with [executive producer] Jesse [Alexander] and talked about more of the mythology, there's just concern about sustaining that."
Bromstad added that the Day One movie will consist of the pilot that was originally shot. They just didn't shoot any additional footage. "We've only shot the two-hour pilot," Bromstad said. "It will be a pilot where you could see where it could go in series, but there will be a resolve at the end of the two hours."
There is still hope for continuing the story if the standalone movie version is a hit. "Absolutely," she said. "If it performs, absolutely." She has not scheduled Day One yet.