Fans frustrated with video buffering times and the loading time of their webpages may have a new place for their blame: Stranger Things. Or, well, all the people binging Stranger Things, Maniac, and more on Netflix at this very moment. That’s because a new study has come out pinning a huge percentage of the global internet usage solely on the streaming service.
According to Variety, October's Global Internet Phenomena Report from Sandvine, a bandwidth-management vendor, assigns about 15% of the world’s internet bandwidth to Netflix video streaming. That’s more than any other application, beating out YouTube by a solid 4%.
Now if you break that down just for the Americas, Netflix dominates even harder, leaping to 19.1% (with peak times, like when a new, highly anticipated show drops, hitting nearly 40%) while YouTube falls to 7.5%. Even Amazon Prime beats out the video site, with 7.7% of downstream traffic.
While much of the report seems to indicate the dominance of Netflix as a video streaming go-to around the world, it lacks any data from China or India. China features the Netflix competitor iQiyi while India is fully serviced by the application and features a huge population of potential viewers.
While these markets continue to be relatively new to the streaming boom, other applications are on the rise as competitors. Twitch, the video game streaming site, topped Hulu globally while YouTube and Amazon battled it out for second place to Netflix. But as far as what’s slowing down the internet, all signs point to everyone rewatching The Office for the 10th time. Turn it off! We’re trying to download over here!