It looks like Netflix is making it a personal goal to be your go-to location for all streaming content, as it was announced today that there are plans to release 80 original films over the course of 2018. On average, that's about one new movie every four and a half days.
Netflix has already carved out a niche for itself in the field of original streaming television, so aiming for the same abundance in its feature options seems like a logical next step. In an investors' meeting today, Netflix chief content officer Ted Sarandos said that the upcoming selections for original movies will run the gamut -- in terms of budget, at least. "They range anywhere from the million-dollar Sundance hit all the way up to something on a much larger scale."
Whether produced in house or purchased via rights, Netflix's recent film releases have proven to be relatively successful -- especially in the realm of sci-fi, fantasy, and horror.
Within the last couple of years alone, films like Gerald's Game, Okja, and Beasts of No Nation have earned both critical and cultural acclaim -- and there are several more projects in the works that feature A-listers, like Bright (Will Smith) and The Irishman (Robert De Niro), a sign that bigger names are starting to embrace Netflix as an option. Bright, in particular, could signal the first blockbuster film for Netflix.
So far, only a few of Netflix's slated films for 2018 have been revealed -- aside from The Irishman, there's upcoming thriller, Hold The Dark, starring Westworld's Jeffrey Wright and True Blood's Alexander Skarsgard; post-apocalyptic Cargo with Martin Freeman; and sci-fi story Mute, also starring Skarsgard, alongside Paul Rudd and Justin Theroux.
As Netflix has already announced a price hike for subscribers starting in November, the promise of even more original streaming movies for viewers to access definitely takes some of the sting away from a higher subscription rate. Sarandos' hope is that the quantity of new releases will usher in a new regard for viewing movies from your couch: "People will start seeing the potential for this big movie initiative."
Do you already see the potential?