New initiative will help underprivileged kids see A Wrinkle in Time for free

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Feb 23, 2018, 5:35 PM EST

Underprivileged children will be able to see Disney’s upcoming big-screen adaptation of Madeleine L’Engle’s 1963 Newbery Medal-winning classic fantasy novel A Wrinkle in Time for free, thanks to an initiative launched by AMC Theatres and Color of Change.

The national movie theatre chain and national online racial justice organization have announced the Give A Child the Universe initiative, which is designed to help thousands of young people see the upcoming film directed by Ava DuVernay for free beginning March 9.

Beginninig today (Friday, Feb. 23), Give A Child the Universe encourages individuals and organizations to purchase and donate tickets to the movie, allowing underprivileged youngsters to see A Wrinkle in Time at a matinee showing at their local AMC Theatre. Using the donations, Color of Change will distribute tickets to a network of local partners, schools and community organizations, allowing kids to see the movie regardless of economic challenges.

“Color of Change believes in the power of images and supports those working to change the rules in Hollywood so that inclusive, empathetic and human portrayals of black people and people of color are prominent on the screen,” said Rashad Robinson, Color of Change’s executive director in a statement.

Robinson added: “By casting a black teenage actress Storm Reid as the heroine at the center of this story, the filmmakers and the studio send a powerful message to millions of young people who will see someone like them embracing their individuality and strength to save the world.”

Those wishing to learn more or to donate can visit GiveAChildTheUniverse.com

A Wrinkle in Time, starring Oprah Winfrey, Reese Witherspoon and Mindy Kaling, hits theatres March 9.