Polling data from The Hollywood Reporter and Morning Consult recently undertook a survey to see what sequels movie fans wanted from established franchises.
Surprisingly, Robert Zemeckis's Back to the Future series topped the list, with 71 percent of over 2,000 adults yearning for a fourth installment of the time traveling comedy. Moreover, this majority trumped peoples' wishes for sequels in the Toy Story (69 percent) and Jurassic Park (67 percent) franchises respectively. People would also see follow-ups to The Hunger Games (55 percent), and the Matrix (54 percent), while 53 percent said they're likely to see the upcoming Avatar 2 (out in 2020).
“I’m fairly surprised people want to see more Back to the Future, not the least of which is because director Robert Zemeckis basically said there'd be another film over his dead body,” said Jill Pantozzi, deputy editor at io9. “Nostalgia is a powerful thing.”
The Western-based Back to the Future Part III opened in theaters 28 years ago and nicely wrapped up the character arcs for Marty McFly (Michael J. Box) and Dr. Emmett Brown (Christopher Lloyd). Even after three decades, however, the classic sci-fi series is still one of the most popular pieces of pop culture history. In the survey, 54 percent of people said they'd seen the full trilogy. That's higher than Star Wars, which only got 39 percent, falling short of Toy Story and Indiana Jones, which both received 47 percent.
"There's a strong consumer demand for movie reboots and sequels, which spells good news for movie studios looking to capitalize on that nostalgic feeling," said Morning Consult's vice president, Tyler Sinclair. "Our polling finds half of Americans say they are much more likely to watch throwbacks and revivals."
James Bond factored into the polling as well, with 74 percent of positivity from those polled; only 12 percent provided negative feedback. Nevertheless, Bond fans are more split on other matters like the character's race or sexual orientiation.
When asked if they would support a black Bond, 54 percent were all for it, with 29 percent opposed. Nevertheless, 63 percent supported the idea of Idris Elba taking over the iconic role. The idea of a Hispanic or Asian Bond got backing from 39 percent and 37 percent respectively.
The latter tied with the prospect of a female iteration on the super spy. An LGBTQ Bond got the least support with only 28 percent of those polled in favor of it. All in all 51 percent of those surveyed did not want the franchise to change, while 34 percent said they'd like to see more diverse casting changes in the future. Out of all the Bonds portrayed thus far, Sean Connery's was the most popular, nabbing 82 percent of favorable feedback.