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New The Dark Tower promo unites Stephen King's magical multiverse

Contributed by
Jul 26, 2017

Sony Pictures is totally embracing this whole Stephen King shared universe theme with its marketing campaign for Nicolaj Arcel's The Dark Tower. On Monday we showed you a trailer that teased a dozen subtle visual easter eggs inserted in the movie, referencing everything from The Shining and Cujo to Christine and IT.

Now the studio has taken it one step further with the latest promo, titled "Connected Kingdoms," which attempts to further entrench the idea that The Dark Tower exists in a vast multiverse of King short stories, novella, and novels.

The Gunslinger himself, Idris Elba, narrates this intertwining teaser that illuminates these connections even more distinctly by leading us into the myriad creative worlds.

It all begins and ends in the new trailer below, so wander into the labyrinth and tell us if The Dark Tower will lure you into a seat when it besieges theaters on August 4.

(Via Geek Tyrant)

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