New 'House of Imagination' film reflects SCI FI's evolution to Syfy

Contributed by
Dec 14, 2012, 3:54 PM EST

A two-minute film, "House of Imagination," has gone live to reflect SCI FI's brand evolution to Syfy on Tuesday, celebrating Syfy's unique spin on imagination.

The new film features stars from Warehouse 13, Eureka, Ghost Hunters, Caprica, Sanctuary, Stargate Universe, Destination Truth and ECW.

Here's how SCI FI describes the promotional movie:

The film invites viewers into a celebratory house party populated with rooms inspired by the Channel's original programs and characters. Goldfrapp's "Happiness" provides the soundtrack for the trip through the never-ending house, where anything can and does happen in each one-of-a-kind room. Through high-concept visual storytelling, each scene fuses a bold complement of visual effects with practical set design. "House of Imagination" was designed to be modularly deconstructed into a dynamic, long-running campaign of 10- and 5-second network identifications.

The experience will extend digitally into Greater, beginning July 7, where visitors will have a rich, fully interactive and immersive experience as guests at the house party. Visitors will be able to explore parallax rooms and to discover exclusive content including games, behind-the-scenes and making-of footage, cast interviews, downloadable wallpaper and much more. ...

"House of Imagination" is produced and directed by the award-winning U.K.-based 4Creative team led by director Brett Foraker, who was joined specifically for this project by director of photography Larry Fong (Watchmen, 300) and production designer Tino Schaedler (Charlie and the Chocolate Factory, V For Vendetta), with visual effects by MPC (Watchmen, Harry Potter and the Order of the Phoenix).