Nintendo has been making consoles and video games for decades, but the company has never dropped millions on a Super Bowl ad. Until now.
Nintendo is getting ready to launch its ambitious new console, the Nintendo Switch, next month, and the company is prepping a splashy new commercial to tell the wider world about the set-up. The Switch is basically what the Wii U should've been, featuring a tablet-based console that can work fully detached in the wild and then drop into a base station for use on the television at home.
The company is prepping a new flagship Zelda game along with a new Mario game and an updated Mario Kart (among other titles) to hit over the next several months.
The Super Bowl ad certainly sets the Switch up as a different kind of Nintendo console, featuring a bunch of hip 20-somethings hauling this thing around while being (you know) hip. Nintendo is aiming for cool, and this certainly fits the bill. Here's hoping it lives up to the hype.
The Nintendo Switch hits shelves March 3. Check out the extended cut of the commercial below and let us know what you think.