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Nintendo's Shigeru Miyamoto says he prefers fair, fixed prices over microtransactions

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Aug 24, 2018

Shigeru Miyamoto, the creator of Mario, Donkey Kong, Zelda, Pikmin, and Star Fox for Nintendo, isn't the biggest fan of video games that start off as free, but then require microtransactions (usually in the form of loot boxes) for players to advance and upgrade as they move along.

While appearing at the Computer Entertainment Developers Conference (CEDEC) in Yokohama, Japan, the famed developer voiced his support for "fixed prices without over-charging players."

“We’re lucky to have such a giant market, so our thinking is, if we can deliver games at reasonable prices to as many people as possible, we will see big profits,” Miyamoto said, according to Bloomberg.

The concept of "pay-to-play" gaming has landed a bunch of gaming companies into trouble lately, the biggest example being EA's Star Wars: Battlefront II, which drew heavy criticism for the amount of money needed to unlock certain content. As a result, EA had to backpedal and make it easier for players to unlock certain characters without spending exorbitant amounts of cash or burning through hundreds of hours of gameplay. 

“I can’t say that our fixed-cost model has really been a success,” the usually candid Miyamoto continued. “But we’re going to continue pushing it forward until it becomes entrenched. That way everyone can develop games in a comfortable environment. By focusing on bringing games to the widest range of people possible, we can continue boosting our mobile game business.”