It’s become a running joke that the Marvel movie train has highly segmented cars where each member of the film works in isolation from the others so that nobody slips up and gives any morsel to the hungry fans that could be snapped up and spread throughout the internet. So it’s no surprise that when two more members of the superteam weighed in on the upcoming Infinity War, they were mum on the details. But what’s more revealing was how their silence was put across.
When asked about big deaths in the upcoming film (one that features, at its start, a notable end to at least one character), Thor: Ragnarok director Taika Waititi sidestepped with a joke:
Which, of course he would. It’s not even his Marvel movie to spoil — why would he burn that bridge? But the more interesting news here is that Robert Downey Jr. finally weighed in, revealing that even Marvel’s longest-tenured superhero isn’t trusted enough to give a response other than “Marvel hasn't even told me what the end of this movie is.” When you factor in the answer that executive producer Trinh Tran gave, which is that "We don't give anyone the full script. They just get their part of the script," the anti-spoiler ethos pervading the film’s production seems overwhelming.
That could be the truth, or it could just be their marketing strategy to easily avoid questions from junketeers without seeming harsh, but the former is the much stranger idea. Keeping the film’s stars so in the dark (as Tom Holland, Benedict Cumberbatch, and more have said they are) has to be an odd filming experience for the cast members and a struggle for the directors that likely feels more corporate than creative.
With Josh Brolin recently explaining how much convincing it took him to sign on to the superhero project, it seems like this strategy isn’t necessarily helping the franchise attract talent, though it keeps their spoilers intact. With the films being some of the most financially successful — ever — their continued insistence on an isolating code of silence could be outdated, or at least unnecessary to rise to the top of the box office.
Avengers: Infinity War’s secrets will finally be revealed on April 27.