Olympics opening ceremony gets help from Game of Thrones star

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Feb 5, 2014, 4:04 PM EST

NBC's found the perfect way to expand its audience for the 2014 Winter Olympics: It plans to tap into the massive following behind HBO's Game of Thrones. It's the perfect marketing ploy. You can't deny that winter and the fantasy series are connected. So what better way to cross-promote than to have the show's biggest star participate in the opening ceremony?

Jim Bell, who serves as the executive producer of the Olympics, announced that Peter Dinklage would be part of Friday's festivities. He revealed the news on Twitter and, as expected, used the hashtag #winteriscoming. The Emmy-winning Dinklage plays Tyrion Lannister on the hit series, which returns in April. Until the premiere, hearing him voice the Olympics' opening is good enough for us.

(via EW)