Once Upon a Time gaffe results in hilariously inappropriate promo

Contributed by
Oct 8, 2013, 10:45 AM EDT

Oops. Cross-promotion can be a very good thing — but not when you don’t pay attention to where you’re overlaying the promo.

During Sunday night’s episode of Once Upon a Time, the marketing team at ABC thought it’d be a good idea to pop up a promo reminding fans about the upcoming premiere of the Wonderland spinoff.

Everything was going smoothly until a furry animated rabbit drew a circle around a certain part of star Ginnifer Goodwin’s (Snow White) anatomy, just after she utters the line: “You’re searching for something powerful enough to vanquish the queen.”

Yep. Cue the social media hilarity:

To its credit, ABC seems to be taking the attention in stride, especially since the (albeit weird) buzz is creating some fresh attention for the project. In a great interview, showrunner Edward Kitsis cracked wise about the gaffe:

“I never thought I would have so many emails about Ginny’s vagina. It’s embarrassing, but at the same time, it’s so silly it’s hard to take serious. It’s so obvious that somebody didn’t realize what they were doing.”

Once Upon a Time airs on Sundays, while the new Wonderland spinoff is set to debut on Thursday. Will you be watching what has, affectionately, been dubbed the “crotchover”? 

(Via Entertainment Weekly)