Oops. Cross-promotion can be a very good thing â but not when you donât pay attention to where youâre overlaying the promo.
During Sunday nightâs episode of Once Upon a Time, the marketing team at ABC thought itâd be a good idea to pop up a promo reminding fans about the upcoming premiere of the Wonderland spinoff.
Everything was going smoothly until a furry animated rabbit drew a circle around a certain part of star Ginnifer Goodwinâs (Snow White) anatomy, just after she utters the line: âYouâre searching for something powerful enough to vanquish the queen.â
Yep. Cue the social media hilarity:
To its credit, ABC seems to be taking the attention in stride, especially since the (albeit weird) buzz is creating some fresh attention for the project. In a great interview, showrunner Edward Kitsis cracked wise about the gaffe:
âI never thought I would have so many emails about Ginnyâs vagina. Itâs embarrassing, but at the same time, itâs so silly itâs hard to take serious. Itâs so obvious that somebody didnât realize what they were doing.â
Once Upon a Time airs on Sundays, while the new Wonderland spinoff is set to debut on Thursday. Will you be watching what has, affectionately, been dubbed the âcrotchoverâ?Â
(Via Entertainment Weekly)