The season-two premiere of Orphan Black didn’t bring in stellar numbers, but it looks like that’s because everyone just waited to watch it on DVR.
Additional rating details have been released as part of the first three days of time-shifted viewing stats, which also measure the 18-49 viewership in more detail. Turns out Saturday’s premiere of the sci-fi clone thriller was watched by a lot more people than it first seemed, with the first episode’s ratings up to 1.6 million viewers and 746,000 in the key demo — nearly doubling its 18-49 numbers.
As Entertainment Weekly put it: “The ratings went up 97 percent compared to its first-night tally.” That's better than any drama premiere, cable or broadcast, this season. That ain’t bad, and the numbers should be a lot higher than even that, because the show is fantastic.
Obviously, the series airs on an off-night for traditional original programming fare, so BBC America is banking on time-shifting to help shore up the numbers. The gamble obviously worked, and it seems the buzz surrounding the first season has also brought in some new fans. BBC America general manager Perry Simon noted that viewers have proven they'll find the show on Saturday, so they didn’t want to break the tradition:
“Our viewers are some of the most affluent and tech savvy in television, and clearly a huge number of them set their DVRs to make sure they didn’t miss it.”
New episodes of Orphan Black are currently airing Saturday nights on BBC America. Buck the trend, watch it live.
(Via Entertainment Weekly)