Playmobil will be the latest iconic kid's toy to go The Lego Movie route with an animated feature of its very own. Today at the Annecy Animation International Film Festival, the head of Paramount's animation division, Lino Di Salvo, shared some details on the upcoming film.
According to Variety, Di Salvo said Playmobil will "embrace the virginity and simplicity" that has made the children's playsets so appealing through the years.
Attendees of AAIFF were shown a clip of the work-in-progress, which garnered several enthusiastic responses -- perhaps for its reported "Disney/Pixar quality" of animation, design, and voicework.
While details are scarce, the presentation did reveal that the story will be about Marla, a young woman forced to leave the safety and structure of her environment in search of her younger brother, Charlie, who's disappeared into the larger Playmobil world. It will also be a mix of live action and animation.
The film will also have strong musical elements, with several original songs on its soundtrack. In addition, a cast of "high-profile" actors will be providing the characters' voices, though so far only Wendi McLendon-Covey (Bridesmaids, The Goldbergs) and Jodi Larratt (No Easy Days) are attached.
Di Salvo, who previously spent 17 years at Disney's animation division, knows a thing or two about helming a successful kids' cartoon. He was head of animation on Disney's Frozen, which currently holds the record for the highest-grossing animated film of all-time.
At the presentation, Di Salvo also addressed the inevitable comparison to The Lego Movie. He said that the 2014 feature "relied a lot on comedy and wasn’t so much driven by characters, while our film will follow more the Disney tradition of storytelling and is meant to appeal to girls as much as boys."
He also joked about The Lego Movie's unbridled success, which grossed roughly $500 million worldwide. "If we make half of that will be very happy,” he told the crowd.
What do you think? Do they likely have a hit on their hands? Let us know in the comments!