Weird marketing: Snoop Dogg pimps Star Wars sneakers

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Adam-Troy Castro
Dec 14, 2012

New York's got a rep as a tough town, but who knew stars need stormtroopers to walk through Times Square?

Well, whether Snoop Dogg needed them or not, they were by his side when he hit the Times Square Foot Locker to help promote the new Star Wars line of sneakers from Adidas.

Techland was there when the stormtroopers marched north from 34th Street along with Lord Vader himself, and managed to capture the scene in the video below.

We wish we could have been there!

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