Ratings data for streaming services like Netflix and Amazon Prime is one of the best-kept secrets in Hollywood, but we might finally have an inkling of how well their hits like Jessica Jones and The Man in the High Castle actually perform.
As part of a recent data presentation, NBC Universal's Alan Wurtzel broke down some preliminary data that show how streaming hits stack up against more traditional network fare. Not surprisingly, Netflix and Amazon’s successful shows are just that, successful shows, based on whatever metric you choose to use.
According to The Hollywood Reporter, the data was gathered from a sample of 15,000 users by the San Francisco tech firm Symphony. According to the findings, an average of 4.8 million viewers in the adults 18-49 group watched an episode of Jessica Jones, which comparatively are very good numbers on a major network. Over on Amazon, The Man in the High Castle is reportedly garnering 2.1 million adults 18-49, which is solid (especially for a streaming service playing catch-up). Of course, demographic data isn’t that important to a streaming service built on subscriptions, but it’s interesting nonetheless.
Wurtzel admitted the system is still in beta, but noted that he believes the data is “valid.” Considering how tightly Netflix holds onto its ratings data, it’s fascinating to see how the other networks are responding to that secrecy and trying to pull back the curtain. It also means we could be reaching a point where Netflix, or Amazon, start to release that data themselves — so they can at least control the delivery method.
Are you surprised by the findings? About what you expected?
(Via The Hollywood Reporter)