Sure, it’s a cultural touchstone now, but back in the late 1970’s Star Wars was just a really risky, weird sci-fi project. There was one studio exec who had a hunch George Lucas’ little space story was going to be something really, really big.
Approximately six months before the film’s May 25, 1977, release date, 20th Century Fox VP of Domestic Distribution Peter S. Myers sent an internal memo dripping with enthusiasm about just how successful A New Hope could become. As the official Star Wars website notes, this memo represents the turning point where the studio decided to put in the marketing and distribution effort to turn Star Wars into a tentpole event.
Now, it's a fascinating piece of film history and a rarely-seen footnote in the saga of one of the world's biggest franchises. We're getting ready to look forward with The Force Awakens, so why not take a peek back at how it all started?
The memo was recently unearthed, and you can check it out in its entirety below: