Report: Wolverine leak doesn't hurt, might be helping

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Dec 14, 2012, 3:54 PM EST

The illegal leak of a workprint of X-Men Origins: Wolverine two weeks ago has apparently done little to dampen interest in the movie, according to Entertainment Weekly: A tracking report containing consumer research statistics shows a high "want to see" rating for the film, which is said to be the number-one choice for young men and guys aged 31 and older.

The magazine reports that the two demographics are key to boosting the first-weekend numbers for a male-targeted superhero franchise film such as Wolverine.

The leaked copy of the movie could have translated into a lot of lost ticket sales, and some industry observers predicted the effects could be catastrophic for the big summer tentpole, the magazine reported.

But the research suggests that the leak might actually turn out to be a positive development for the X-Men spinoff by generating heaps of free publicity.