When Hasbro released their Star Wars: The Force Awakens Monopoly set, a major character was left out: Rey. The lead of the film, and she didn't get a token. Darth Vader did, even though he wasn't in the movie (being dead and all), but not Rey. While Hasbro stated that they left her out of the set to avoid "major spoilers," let's be honest: Rey wasn't included because she is a girl, and Star Wars is still seen as a predominantly male franchise.
An 8-year-old Illinois girl started a petition in January 2016 (that's right, a year and a half ago), asking Hasbro to put Rey in the game. The company promised that they would add the token, but still have not included Rey in the game.
The AP asked Hasbro about this oversight, and Hasbro again deflected, saying they had made sets with Rey, but had not sold them in the United States because of "insufficient interest." After a tweet from director J.J. Abrams' Bad Robot production company encouraged those "sufficiently interested" to contact Hasbro, their tune has changed, and apparently interest has peaked.
Rey has now been added to a Force Awakens Monopoly set that will go on sale July 25th. Interestingly, the Hasbro website initially said that the sets were limited to "one per household" -- a message that was deleted a few days later. I guess interest just got really sufficient.
(via Hollywood Reporter)