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Rick and Morty is a Hulu hit in some unusual ways

Contributed by
Jul 11, 2018

Hulu has become the digital home for the Adult Swim mega-hit Rick and Morty, and it is proving to be a huge draw for the streaming service. Fans who may have missed some (or all) of the first three seasons are flocking to Hulu in droves to catch up and binge the misadventures of Rick Sanchez, Morty Smith, Birdperson, Mr. Poopybutthole, and the rest of the gang. 

According to information provided by Hulu, Rick and Morty has been a constant "fan favorite" show since joining its roster three years ago, with fans who stream the show usually watching an average of four episodes per day. The most popular time for bingeing seems to take place during the 11 p.m. to 1 a.m. EST hours — the crazy sci-fi comedy could be the go-to way that some fans send themselves off to sleep. 

Though we may have guessed that weekends (or Fridays) would be the most popular day that the show is binged, we'd be wrong. Hulu says that Monday night is the most popular day for show consumption. Fans who binge the show do so very quickly, too — half of the viewers of the show's third season gulped down all 10 episodes at once (in just one day) when it became available. 

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Courtesy of Adult Swim

Though the show's fans have gained a reputation for toxicity (not helped by certain McDonald's McNugget sauce-based rampages), the stats from Hulu show a softer side of the fanbase. There is the expected carryover to other animated fare like Family Guy, South Park, and Bob's Burgers — but it doesn't end there. Around 40% of Rick and Morty viewers also watch This Is Us or The Handmaid's Tale. Fans may be getting their requisite wubba-lubba-dub-dubs, but they're also blessing the fruit and bemoaning the all-too-likely dystopian future in Gilead. 

Speaking of Gilead, Rick and Morty fans aren't all male, either. Though the audience does skew in that direction, 40% of it is female. There's plenty for all in the world of Rick and Morty, though we doubt that the Gilead handmaids would be allowed to watch the show if a very odd and rather unnecessary crossover event ever happened. 

With more genre shows (both old and new) being added all the time, Hulu is quickly proving itself to be a destination service for fans. Though we might think that we have what a Rick and Morty fan looks like on lock, these stats say otherwise. 

Rick and Morty will be back soon, and will not be going anywhere— the show recently received a massive 70-episode pickup from Adult Swim.