Rumor of the day: Marvel canceling its Fantastic 4 comics to snub Fox's new movie

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May 30, 2014, 4:55 PM EDT (Updated)

You always have to wonder what effect the varied Marvel movie studio deals have on the comics side of the business, and a new report sheds a whole lot of light on the uglier side of things.

Bleeding Cool reports that “a Marvel source” told them the comics company is planning to put the Marvel Universe and Ultimate runs of Fantastic Four on hold as the release of Fox and Josh Trank’s upcoming big-screen reboot of the franchise draws near. That’s right — according to this report, they’re potentially putting Marvel's First Family on ice solely to spite Fox.

Apparently the decision reflects back on the idea that publishing Fantastic Four comics will inadvertedly serve to promote the rival studio’s project, which is largely competing with the homegrown Marvel Studios movies like The Avengers, Guardians of the Galaxy, etc.

A related report from Bleeding Cool notes that Marvel’s ongoing 75th-anniversary campaign is leaving the characters owned by Fox out in the cold, most notably the Fantastic Four and X-Men. Just look at the promo art below.

So, does it make sense? Obviously, the company would want to use the synergy across media to push their own box-office properties — and from a studio point of view, Fantastic Four is yet another comic-book movie that’ll be competing for dollars and eyeballs with Marvel’s internal properties. So, yeah, it’s possible.

But unless the Fantastic Four books (which represent Marvel’s longest-running franchise, dating back to its creation in 1961) are tanking in sales, the comic side of the company would be cutting off its nose to spite its face just to stick it to Fox. Besides, how many average moviegoers will be enticed by the comics to check out Trank’s reboot, anyway? Plus, y'know, that'd probably upset some comic fans.

 Regardless, it’s an interesting prospect, and we’ll be watching closely to see if Fantastic Four disappears from the shelves later this year. What do you think, could this be legit?

(Via Bleeding Cool)

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