Most people haven't seen Deadpool 2 on the big screen yet, but as with its predecessor, the marketing campaign for the film has felt like a major entertainment event in and of itself. We've seen everything from parody posters to bizarre product tie-ins to an apology for David Beckham, but perhaps the most surprising and amusing Deadpool 2 marketing coup of them all was landing Celine Dion to sing the film's theme song, "Ashes."
The song, done very much in the style of both '90s action-movie tie-ins and Bond films, is cleverly worked into Deadpool 2 (though we won't spoil how), but even if it was only a promotional tool it would be kind of extraordinary. Not only did the production land Dion, who sang one of the most identifiable movie themes of all time ("My Heart Will Go On" from Titanic), to join in their gleefully profane comic book movie fun; they also got her to star in a video and a behind-the-scenes video about the video. Deadpool certainly has more clout in Hollywood than he did a decade ago, but it was an impressive feat even for the Merc with a Mouth, and in a recent interview Ryan Reynolds explained how it happened.
While appearing with his castmates and director David Leitch at a recent AOL Build panel, Reynolds said he should get "some sort of award" for getting fellow Canadian Dion to be a part of his movie, then detailed how it all went down. The song came first, then when it was time to choose a singer, Reynolds went for broke.
"Of course the studio piles up a whole bunch of sort of millennial, friendly type singers that are all incredibly talented, but we just thought, 'Let's go right to the legend. Let's see if we can get her,' " he said. "So we got a way in through her manager. I sent her a long letter describing what Deadpool is and what we're hoping to do, and somehow she got... two hours later or something, she said yes. And then we said, 'How about a video?' and she said yes to that, too!"
It likely doesn't exist, but footage of Celine Dion reading that letter, learning what Deadpool is perhaps for the first time, would be endlessly compelling. Did she watch the first film in those two hours? Does she also love DMX and chimichangas? Oh, to be a fly on that wall.
To hear the whole story of working with Dion, including Reynolds' desire to revive the action-movie music-video tie-in (yet another thread in the ever-growing tapestry that is The Reynoldssance), check out the clip below.
Deadpool 2 is in theaters Friday.