I've been going to Comic-Con for years, and I thought I'd seen just about every possible way a company could promote itself. It just goes to show that I need to start imagining greater. Because a gaming company trying to catch our attention in San Diego showed that they'd go to any lengths to make sure we knew they were ... number one.
While visiting the men's room this afternoon (never mind why), I noticed that each urinal contained a splashguard directing me to www.fightthemaker.com. Go to the site, and you'll find a long rambling screed advising you that "You don't have to blindly accept your situation like you've got no choice. ... You can show your Maker who's really behind the steering wheel by throwing the map out the window and turning left."
Clicking further through the site reveals that this is all a viral marketing campaign—and based on where I happened to be standing when I discovered the url, I don't think it's possible to get more viral— for an arcade style brawler, the Sony video game Unbound Saga.
OK, Sony, you've got my attention. Now tell me this—what would I have found if I'd snuck into the women's room?