See spoilerly promise French theaters started making to audiences

Contributed by
Dec 17, 2012

Have you ever come to the end of a movie trailer feeling like you know everything that's gonna happen in the movie? Does it feel like you're seeing more of those lately? As movie marketing machines get bigger than ever, it's harder and harder to avoid spoilers, leading some theaters in France to take action.

The image above is a placard from the beginning of a French film trailer. It translates to:

"In order to ensure that its various plot elements and surprises remain unrevealed, this trailer is only based on the first half of the film."

This tactic is a reaction some French theaters have had to movie marketing that pulls liberally from the middle and end sections of films. If you're paying attention, some of these trailers seem ready to give away just about everything about the plot. (Remember some of those Prometheus trailers?) It's made more than a few film buffs angry, and now theater owners (in France, at least) have taken to doing something about it.

Can this catch on? It's hard to tell just yet. After all, trailers are designed to suck you in, and that often means pulling from the action-heavy final act of a film to get a viewer's attention. But even if the studios don't like it, it seems like we could at least see this kind of safeguard finding a home at various specialty theaters here in the U.S.

What do you think? Good idea or pointless gesture?

(Via Film School Rejects)

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