SegaHangOnPopUp

SEGA arcade history book pops up cabinet classics on your coffee table

Contributed by
Jul 16, 2018

As with so many cool things that begin on Kickstarter, file this one under the “answers to questions we didn’t know we should’ve asked” banner. Fundraising is more than halfway home for a hardback coffee table book that brings the history of After Burner and other SEGA arcade cabinet classics to life in the form of full-color, cardboard pop-ups.

For all you fans who remember how SEGA killed it, even back in the pre-Sonic days, comes SEGA Arcade: Pop-Up History, a premium hardcover that tells the story of five of the company’s early forays into the pre-VR world of arcade “body sensation” cabinets: After Burner, Hang-On, OutRun, Space Harrier, and Thunder Blade

The book’s creators already have raised well more than half the $53,000 they need to hit their goal, and promise Kickstarter early adopters a deep-embossed silver-foil cover that’s sure to make for a sweet-looking display piece regardless of whether it’s open or shut. 

Check out some of the previews:

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Read-Only Memory, the niche publisher behind the project, says the idea is to celebrate the exuberance of SEGA’s overstimulated take on arcade gaming’s 1980s aesthetic. “Nicknamed ‘taikan’ or ‘body sensation’ games, these cabinets remain high water marks for the once-vibrant arcade game scene — seductive, gaudy fusions of industrial design and 1980s graphic art,” their description explains.

The book’s creators say they have SEGA’s full collaboration on the project, although all designs shown are subject to change pending the company’s final approval. To check out more close-up shots and see how the design process yielded the cardboard mock-ups, head on over to the Kickstarter page. Early bird tiers are already filled up, but you can still back a copy for around $46.