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Seth MacFarlane says The Orville was marketed poorly, but the first trailer for S2 gets it right

Contributed by
Jul 22, 2018

With Seth MacFarlane's sci-fi comedy The Orville returning at the very end of 2018, the writer and star unveiled the trailer for Season 2 at San Diego Comic-Con and took the opportunity to discuss how the marketing for Season 1 set the wrong tone.

The first season of The Orville took some getting used to for audiences, as the show was initially marketed as a broad comedy that would make fun of Star Trek. Audiences who stuck with the show eventually came to realize it was more of a loving tribute to Star Trek's original series — but with added jokes!

"Initially, I think the show was a little misrepresented in Season 1," MacFarlane told attendees at San Diego's The Orville panel, as reported by TV Guide. "It was marketed as a comedy, a hard comedy. I'm not sure why. I think there was a little bit of worry that this was so new and weird and different that it wouldn't land if it wasn't put into a box. ... The nice thing is that the fans stuck with it and saw what we were, the tonal balance that we were riding, and they embraced it."

The second season gives The Orville a chance to reset expectations, and MacFarlane says the marketing team did a "knockout job" on the trailer for Season 2. Watch it below, and decide for yourself:

Judging from the new trailer, it's safe to say that The Orville is still a comedy, and a fairly broad one, at that — but its Star Trek-style setting is just a workplace where the comedy unfolds, rather than the target of the humor.

Fans can expect The Orville to boldly go in some new directions in the upcoming season. "[I]n Season 2 the storytelling is more assertive and bold. There's some narratively bold stuff that was just amazing to make," says MacFarlane, adding, "Every episode feels like a movie."

The Orville returns for its second season Sunday, December 30, on Fox.

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