S.H.I.E.L.D.'s DVR ratings show it's even more popular than we thought

Contributed by
Oct 14, 2013

 You knew Agents of S.H.I.E.L.D. was big, but you might not have known just how big.

With just three aired episodes under its belt, Marvel's Avengers spinoff series already has a full-season pickup, and a second-season renewal might be in its future, but that's only part of the story. S.H.I.E.L.D.'s premiere numbers were the best drama debut broadcast TV has seen in nearly four years, but those were just the live-plus-same-day numbers. When you look at all the people who caught up with the show later in the week, the numbers get even more dramatic.

The series premiere racked up an impressive 4.7 score for the key 18-49 demographic in live-plus-same-day ratings, winning its very competitive Tuesday night timeslot. There's since been some dropoff in that department, and there may be more, but things get pretty exciting when you look at how many viewers checked out the premiere in the six days that followed episode one's broadcast.

When you factor in the whole week of viewers who caught the show on DVR, Agents of S.H.I.E.L.D. pulled off a very, very impressive 7.0 key demo score, a 49 percent increase from the season premiere numbers. That makes it the second most popular show of its premiere week, right behind the relentless ratings juggernaut that is The Big Bang Theory. The show already had a strong opening, but this makes it even stronger.

Of course, for all the dazzle those numbers pack, none of it will matter if it can't retain an audience, and holding onto viewers who watch the show live is still crucial (you know, advertisers and all). Still, it's a very encouraging sign. What do you think? Will those big DVR numbers translate to continued strong ratings for the rest of the year?

(Via TV by the Numbers)

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