Rap icon Snoop Dogg is getting involved in the effort to bring kids to see the first full-fledged black superhero movie.
Having heard about Frederick Joseph’s GoFundMe campaign to raise cash to take youngsters from the Harlem Boys & Girls Club to see director Ryan Coogler's Black Panther, Snoop said in a video that he was going to donate money to the effort himself and also speak with Coogler about setting up a similar screening for kids in Los Angeles:
"I’m going to donate some money to the cause for the kids to check it out and also I’m going to reach out to the homeboy Ryan Coogler so that we can get an L.A. version of that so that kids in L.A. can go see a superhero movie and learn about a real black superhero," the rapper said, giving props to Coogler for "doing big things.”
Joseph, a Boys & Girls Club mentor, started the campaign more than two weeks ago with a goal of $10,000 to cover the costs of tickets (which are selling like crazy) and refreshments for the children and chaperones. At press time the initiative had raised more than $42,000. Combined with Snoop's contribution, that's a lot more kids who will get a chance to watch Chadwick Boseman star in what Joseph's campaign site calls "a rare opportunity for young students (primarily of color) to see a black major cinematic and comic book character come to life."
There's no question that Black Panther represents a major step forward in superhero movies as seismic, vital, and long overdue as Wonder Woman was last year. The film opens on Feb. 16, and thanks to the efforts of Frederick Joseph — and now Snoop Dogg — a lot of impressionable young people who might not otherwise have had the means or opportunity to see a king, warrior, and superhero of color leading his own major Hollywood motion picture will now get that chance.