Star Trek: Discovery is the most successful streaming show CBS has ever had, adding significant numbers of subscribers to its CBS All Access digital service. Now, those numbers are likely about to get bigger, because All Access is going to Amazon.
CBS and Amazon announced this week that CBS All Access is about to head to Amazon Channels, a service offered by the internet giant that allows users to select various streaming avenues — from HBO to Showtime and beyond — to add to their regular Amazon Prime service for an extra monthly fee. Now, for $9.99 more per month above your annual Prime membership fee, you'll be able to add CBS All Access to your Amazon account. The service offers not only thousands of episodes already produced by the network, but also new original streaming series (including Discovery) and access to a live CBS feed. The deal marks the first time that viewers will be able to stream network television live via Amazon.
“CBS has produced some of the most popular shows in television history – they have a fantastic selection of hit series,” Greg Hart, VP of Amazon Video, said in a statement, per Deadline. “Amazon Prime members can now add CBS All Access to their Prime membership and watch the latest episodes of critically acclaimed series, sports programming and award shows.”
Under the terms of the deal, Amazon Prime viewers can — for an extra $9.99 a month — access a livesteam of their local CBS station featuring the same ads that would appear on-air. They would also have access to a 10,000-episode library of on-demand CBS episodes — all streaming ad-free save for promotional plugs. If viewers prefer to opt for a cheaper CBS add-on package, you can pay $5.99 instead, although that package would include ads throughout the entire service, including the on-demand episodes. (The $5.99 package will reportedly be available in the coming months.)
A major concern of the streaming age has been the scattershot nature of it, with offerings spread out across different streaming services. Amazon, through the Channels service, is consolidating many of those concerns in one place, and it seems to be paying off. After years of getting various cable networks to join in (Amazon has over 200 channels available throughout the world), one of the internet's biggest companies has now landed one of the original big three American broadcast networks. It's a big step.