Star Trek: Discovery nearly doubled CBS All Access subscription rates

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Mar 26, 2021, 1:00 AM EDT (Updated)

For months now, fans have wondered what kind of impact Star Trek: Discovery would have. In many ways, that's a question about the impact the story will have on the franchise, but it's also a question about how the show would affect the streaming market.

As you no doubt know, CBS elected to air the series (apart from the premiere episode, which aired in primetime on the network) on its streaming service, CBS All Access. To watch the full season, you have to sign up and pay a fee. Now that we're more than a week removed from the series premiere, the question is: Did it work?

So far, the answer is apparently yes.

According to data from App Annie (reported via Variety), the CBS All Access app increased its revenue 1.8 times on October 1, which is when customers who signed up for a weeklong free trial would actually have to start paying for the service. The CBS app, where you could stream the series premiere, has increased downloads by 2.5 times. 

Now, it's important to note a couple of things. One: This report doesn't include people who signed up simply by going to the CBS website, which means the number of new subscribers could be much higher. And two: It's always possible that many of these new subscribers took the free trial option and then forgot to cancel it before they were charged, which means next month's numbers for the service could be much lower.

According to App Annie, the app revenue from these increased subscriptions is "well over $60,000 in the US," so this also doesn't mean CBS is about to become the next streaming giant thanks to Discovery. The network itself hasn't released its own version of streaming viewership numbers, and it's very possible it won't. One thing is certain, though, even if the show is ultimately a blip on the screen: Star Trek: Discovery has created a spark.