Oh yes, Pennywise's posse grows as IT continues to lure viewers, breaking records in its second weekend.
Stephen King's IT just wrapped up its second weekend at the box office and, as early weekend predictions suggested, overperformed yet again -- knocking competitors into the sewer. R-rated films Mother! and American Assassin stood no chance against this behemoth of a horror film success story.
A story that brings an actual fear of the masses to life in the form of a demonic clown, IT racked up an additional $60 million this weekend putting it at a killer $218.7 million gross domestically and giving it the record of highest September release ever thus far in its run.
Even with the end of summer box-office numbers dwindling post-superhero films, IT has exceeded every expectation. "In terms of raw and adjusted grosses, it’s Star Wars: The Force Awakens of horror movies," said Scott Mendelson at Forbes. He also noted that both films benefited from nostalgia and decades of anticipation. The "Stephen King" name surely helped bring in newer audiences as well -- even those who missed out on his TV mini-series that terrified in the '90s.
With continued whopping gains at the box office this weekend, IT has secured a place among horror movie classics such as The Exorcist (which sits at $233 million gross domestically). Will IT's success at the box office translate to longevity with fans of the creepy and terrifying?
Only time will tell the power of IT, but for the foreseeable future, we'll keep our eyes on Pennywise.