Captain America: The First Avenger has knocked down foes at the box office and has currently taken in $351.5 million. But what's interesting about this number is its distribution: $173.5 million domestic vs. $178 million international. That's right. Captain America did better overseas than in America.
More importantly, it did so with its original name, Captain America: The First Avenger. Industry experts warned the name "Captain America" might negatively impact sales overseas and offered other countries a chance to sell the movie as The First Avenger. Only Russia, Ukraine and South Korea used the subtitle.
The Hollywood Reporter suggests that the popularity of the comic book translated into box-office victory:
[T]he Captain America character has such strong brand recognition—the comic books have been published in at least 75 countries—that foreign distributors would happily choose Captain America: The First Avenger.
The Hollywood Reporter also mentioned that the flag-shielded hero is especially beloved in South America, where the film took in $57 million. Plus, 3-D films tend to pique the interest of South American moviegoers.
European audiences, it seemed, preferred both the Ken Branagh-directed Thor and X-Men: First Class. But Captain America still managed to earn $56.5 million in the U.K., France, Italy, Germany, Spain and Russia.
We noticed that analysts haven't taken one fact into consideration: Maybe it did well because it was a decent (and heavily promoted) movie.