According to an "annual streaming video survey" conducted by financial management company Morgan Stanley, approximately 39% of U.S. consumers believe that Netflix has the "best original programming" out of any other streaming service in existence. The data, provided to SYFY WIRE by Morgan Stanley, was obtained by polling over 3,000 Americans over the age of 18 in March.
HBO, which has both Westworld and Game of Thrones, came in second with only 14%, while Hulu (4%), Showtime (3%), Starz (2%), and Cinemax (1%) took the remaining spots. Despite the fact that some people scoff at Netflix's renegade business model, the company has outperformed not just its streaming competitors, but traditional networks as well.
Based on the survey, the second season of Stranger Things might have been the catalyst that pushed Netflix ahead of the competition. An entire roster of sci-fi and fantasy is a major part of the company's success, including all the Marvel shows, Lost in Space, Dark, Bright, The Cloverfield Paradox, A Series of Unfortunate Events, and Black Mirror. As it so happens, Netflix plans to spend even more money on genre properties because they're so popular with subscribers.
In 2018 alone, Netflix plans to spend $8 billion (that's billion with a "B") on original content, whether it be shows or films from established or aspiring veterans of the entertainment industry. Ryan Murphy (American Horror Story) and Shonda Rhimes (Scandal) have both been poached by the company in record, multi-year deals that simply require them to help develop more hit shows, like the ones they've already made for FX and ABC.
By increasing its spending and marketing budgets by more than 50 percent, Netflix plans to expand its massive slate of series and films to include more than 700 (and perhaps even 1,000) original titles/properties. Last month, the company announced that a staggering 7.4 million subscribers had signed up in the first quarter alone, with 6.2 million expected to join in the second quarter.