Teased as part of an upcoming SYFY Fan Fest kicked off by the SYFY WIRE documentary Todd McFarlane: Like Hell I Won't, a new SYFY WIRE special is on the way to help fans beat cabin fever with a little retail therapy.
SYFY WIRE After Dark — a special airing on SYFY alongside fan-oriented programming like the aforementioned doc, an extended episode of The Great Debate, and the Wynonna Earp Season 4 premiere — is bringing an innovative high-tech twist to fans' shopping experience, and we've got a trailer that lays out all the goodness.
Featuring host Jackie Jennings (and talking-cat co-host Mr. Scribbles), SYFY WIRE After Dark looks to showcase the summer's best geeky goods, and allow fans to purchase them from the comfort of their couches. The first NBCUniversal show to utilize NBCUniversal Checkout — basically a scancode-driven digital shopping cart bridging the TV and smartphone — SYFY WIRE After Dark will let audiences instantly nab any of the Dark Horse Comics or Wonder Woman sunglasses they spy. And there'll be some weirdo-cool buddy comedy thanks to a talking animal, because — but of course! — this is SYFY after all.
Check it out:
“SYFY WIRE After Dark not only gives our passionate viewers a chance to learn and geek out about the coolest genre stuff of summer, but also connects them directly with many of the products they see on screen,” said Sandy Deane, Senior Vice President, SYFY WIRE. “Being the first brand to utilize the NBCUniversal Checkout experience is groundbreaking for SYFY, giving us opportunities to integrate shopping and product discovery in the future.”
This represents a new addition to SYFY WIRE's content offerings, which will expand with a weekly shoppable online editorial series after the special.
“The SYFY audience embodies fandom, and we’re thrilled to bring NBCUniversal Checkout to market for the first time on the network,” said Josh Feldman, Executive Vice President, Head of Marketing & Advertising Creative at NBCUniversal. “With this special, we’re creating an interactive pop culture moment for fans by blending engaging content with a seamless shopping experience, all in partnership with Dark Horse Comics, goodr sunglasses, and Graphitti Designs.”
SYFY WIRE After Dark airs on SYFY on Aug. 1 at 11 p.m. ET.