After an already massive box office projection, Star Wars: The Last Jedi is now adding even more screening times for its upcoming premiere weekend.
According to Variety, AMC is mimicking its scheduling strategy with Star Wars: The Force Awakens and putting 2 a.m. Friday shows for The Last Jedi on marquees “at a ‘significant’ number of its Imax and Dolby Cinema locations due to customer demand.”
While The Last Jedi starts playing in U.S. theaters at 6 p.m. this Thursday, Disney is hoping to grab as many viewers as possible in the film's first weekend. Theater chains, already having agreed to strict demands by Disney, are also seeking record attendance. AMC in particular offers a continuous schedule of the new film on a “24-hour schedule from Thursday night into Friday morning” at certain locations, on top of the newly added early morning (aka late night) screenings.
Rian Johnson's film is currently tracking to open at a worldwide $425 million, with $200 million of that coming domestically. That would still put the film behind The Force Awakens, but with the excellent word of mouth it's gotten so far, and the power Disney is demonstrating over theaters, this may be a prediction with quite a bit of wiggle room (like that of earlier 2017 hit Wonder Woman).