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The rise of the parental 'power gamer' has come, according to a new study

Contributed by
Oct 3, 2018

It is a truth that used to be universally acknowledged — those who have children will have less time to play video games. We say used to be because apparently that logic no longer applies. Logic may not apply here at all. 

When you read the words "power gamer," do you see visions of middle aged mothers and fathers? If not, you probably should. A "power gamer" is defined as someone who plays video games for over 10 hours per week, either on PC's or consoles. As reported by Variety, a new study says that nearly half (42 percent) of these would-be Captain N: The Game Masters are parents. 

The figure comes from the entertainment company Fullscreen's "Modern Gamer Study," and the numbers don't stop there — women account for 33 percent of power gamers, while 40 percent are college graduates. Sixty-eight percent of these gamespeople are employed. Hispanics and African Americans make the tally at 19 percent and 14 percent, and the study even went so far as to say that gamers have "aspirational life goals." Of course they do...some of us here have an aspirational goal to finally finish The Witcher 3 without needing therapy. If that's not an aspirational life goal, then what is? 

Going a step further — these gamers are likelier than non-gamers to "want to own homes" and they are also slightly more likely "to want children." Again, if a gamer wants children, just punch up Skyrim and adopt a couple of them. They'll be a constant irritation and always demand presents, but real children would too. I think our point is proven. 

Mary Murko, the senior vice president of partnerships and revenue at Fullscreen, is quoted as saying, “Gaming has become a favorite American pastime, and our study identified active gamers across demographics — regardless of age, occupation, ethnicity, and income level." She adds that the increase in adult players is on the most surprising things that the study discovered, and that power gamers also "yield greater social and purchase power than their non-gaming counterparts, having an outsized influence on their friends’ and family’s purchasing decisions in nearly every category, from travel to gadgets.”

More than 1,300 gamers and non-gamers were surveyed, all between the ages of 18 and 44. 10 "ethnographic interviews" with power gamers were conducted over the same time frame. What the study does not answer (and we are most curious about) is when these parents and employed people are finding time for their gaming — does it take place when their children are asleep, or are their kids watching them play, hungrily hoping that Dad might offer them a round of Bloodborne before bedtime? Are children under the age of five as excited for Red Dead Redemption 2 as we are? Is a college graduate more likely or less likely to shoot us in the back during Star Wars: Battlefront II?

It seems that gaming need not end when adulthood comes calling. At the very least, the calming pastures of The Legend of Zelda: Breath of the Wild may soothe those parenting nerves...until it's time to start painting little Jody's solar system diorama at four in the morning. As hard as it might be for certain gaming communities to accept, video gaming is becoming a universal human experience — this study proves that it's likely already reached that status. It is a new truth that will soon be universally acknowledged. 

(Via: Variety)

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