This is a stretch: How they're making a movie based on Armstrong toy

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Dec 14, 2012, 3:54 PM EST

Universal Pictures has set Bruce Almighty scribe Steve Oedekerk to write Stretch Armstrong, a superhero comedy based on the Hasbro-owned toy line, Variety reported.

The project marks the latest Hasbro property to find its way onto the Universal development slate since the toymaker made an overall deal at the studio. Universal and Hasbro are readying movie adaptations of Monopoly (a potential Ridley Scott directing vehicle), Candyland (with Etan Cohen scripting and Kevin Lima directing) and Ouija (being developed by Michael Bay's Platinum Dunes).

The toy, a 13-inch, blond-haired muscled figure whose limbs could be stretched to nearly four feet, was launched by Kenner in the '70s. The character had a dog named Fetch Armstrong and a sibling, Evil X-Ray Wretch Armstrong. Attempts to turn him into a movie stretch back to 1998, when Disney tried to make the film with Danny DeVito and later Jackie Chan.