Before J.J. Abrams' Star Trek stormed the box office, the official Web site was chock-full of teaser features, including a virtual tour of parts of the new Enterprise.
Now comes news that Paramount Home Entertainment's Star Trek DVD and Blu-ray release will feature packaging that opens up an interactive tour of the famed starship. Variety reported:
Expected to be one of the biggest home entertainment releases of the fourth quarter after its $375 million theatrical run, J.J. Abrams' re-imagined Star Trek will make its debut Nov. 17 with all the expected extras on the two-disc DVD and three-disc Blu-ray release.
With the packaging feature dubbed "augmented reality," consumers will be able to hold their disc packaging in front of any standard webcam to unlock an interactive hologram on the computer screen, through which they can tour five cabins on the Enterprise, even shooting enemies from the ship's deck.
Users will have to log in to a Web site to access the feature, but they control the hologram by holding the disc packaging.
You can get an idea how this works from an early version of the feature, which Paramount tried for the international theatrical release of the film, at Experience the Enterprise.com.
The discs will also feature deleted scenes, such as one with baby Spock and a sequence on the Klingon penal colony of Rura Penthe, with a look at Abrams' version of Klingons.