Tron Legacy viral promotion unfolding next week

Contributed by
Jul 4, 2015, 1:57 PM EDT

Encom International, the company behind the games Space Paranoids and TRON, will make a major announcement next week in San Francisco, where new Executive Consultant Alan Bradley will appear, according to a press release on the company's official Web site.

If this sounds vaguely familiar, it's because Encom is the company from Tron and its upcoming sequel film Tron Legacy; Alan Bradley is a character from the original movie, played by Bruce Boxleitner, who will also appear in the sequel; and San Francisco is hosting WonderCon next week, where this viral promotion will undoubtedly unfold.

Below is the "official" announcement. We'll track it and report back to you.

Tron Legacy opens Dec. 17.


Newly-minted Executive Consultant Alan Bradley will introduce the latest addition to the Encom International product library on April 2 in San Francisco.

Software giant Encom ushered in the digital age with an unrivaled library of gaming titles. Now, Encom International circles the globe with advanced software systems that include communications, sports, entertainment, navigation, agricultural, health care, construction, weather, military and governmental applications on every continent.

Bradley began his career with Encom as a security systems engineer and rose through the ranks to be named CEO in the early 1990s. When he exited the executive suite, he took on a far greater role. His visionary research turned Encom into the industry leader in sustainable production and distribution methods -- methods which are now the best practices for technology companies around the world. "Whether the challenge is to establish communications in a national disaster, or keep kids engaged as they battle Recognizers, I love what I do. Encom will always be my home. "

CEO Kurt Hardington sums it up this way: "Alan's new title and role reflect his unique position as part of the Encom story. He keeps us grounded, yet he's the first to move forward when technology takes us in a new direction. That's why he's perfect to present our newest product - it's where we've come from and where we're going."

Alan Bradley will take the stage at 8pm in Justin Herman Plaza on April 2 to unveil the next generation in Encom innovation.

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