Ubisoft head explains why it doesn't need the Assassin's Creed movie to make money

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Jul 11, 2016, 8:14 AM EDT

With this summer’s most recent video game adaptation, Warcraft, proving to be a critical and box-office failure in the U.S. but making a boatload of money in China, all eyes are now turned towards Assassin’s Creed.

The Michael Fassbender starrer set to open in time for Christmas is the first movie for Ubisoft’s newly formed film division, Ubisoft Motion Pictures (who are working with New Regency and 20th Century Fox on the action-adventure movie), and they’re also planning to adapt  some of their biggest video game franchises -- Watch Dogs, The Division, and Splinter Cell -- to the big screen.

Interestingly for them, the decision to make movies based on their hit video games doesn’t come from a need to make some cold hard cash, but to bring as many people as they can in on their properties. Here’s what Ubisoft’s European boss Alain Corre told MCV:

“We are not going to earn a lot of money from it,” He told us. “It is a lot more a marketing thing, it is also good for the image of the brand. Although we will make some money, it is not the purpose of this movie. The purpose is to bring Assassin’s Creed to more people. We have our core fans, but what we would like is to put this franchise in front of a lot more people who, maybe, will then pick up future Assassin’s Creed games.”



Ubisoft also added a statement saying that the purpose of the Assassin's Creed movie was first and foremost to make a good film (money making benefits aside):

“Ubisoft's core vision is to create top quality entertainment and experiences. For the Assassin’s Creed film, we have worked closely with our partners at New Regency and 20th Century Fox as well as the talented cast and production team from the very beginning to ensure we deliver a quality experience to ours fans. We strongly believe the Assassin’s Creed brand has this cross-over appeal that will please both video games fans and movie goers.”

Amen to that! Directed by Justin Kurzel (Macbeth), the movie also stars Marion Cotillard, Jeremy Irons, Brendan Gleeson, Michael K. Williams and Ariane Labed.

Assassin’s Creed will soar into movie theaters on Dec. 21.

(via MCV)