Everyone loves a pop-up bar. But not everyone likes an unauthorized one. Netflix has recently issued a cease-and-desist order for the Stranger Things pop-up bar that surfaced in Chicago. But the company did it in a heartwarming way.
A venue called Emporium Chicago opened on Aug. 18, serving themed drinks such as “Coffee & Contemplation,” “Eleven’s Eggos,” and “Mouthbreather.” Its decor is positively rightside up.
Look, I don’t want you to think I’m a total wastoid, and I love how much you guys love the show. (Just wait until you see Season 2!) But unless I’m living in the Upside Down, I don’t think we did a deal with you for this pop-up.
You’re obviously creative types, so I’m sure you can appreciate that it’s important to us to have a say in how our fans encounter the worlds we build.
We’re not going to go full Dr. Brenner on you, but we ask that you please (1) not extend the pop-up beyond its 6 week run ending in September, and (2) reach out to us for permission if you plan to do something like this again.
So please don’t make us call your mom.
The bar’s manager Jared Saul told DNA Info that he would have liked to continue running this pop-up experience. He ventures that his bar has even given the show a wider audience. "It's been so much fun for us and for fans of Stranger Things and has even introduced the show to new fans here in Chicago who weren't aware of the show before visiting the pop-up," he said.
Still, the letter is quite clear: Stop or our lawyers will shoot. But from the tone of this article, it’s clear that fandom has come a long way from the blanket cease-and-desists that we know and loathe. This is the tone of a company that doesn’t want to alienate its fans.
Yes, it’s still a C&D. But it’s not a nasty-gram.
The pop-up bar will shut its doors on Oct. 1 permanently. At least we’ll have Stranger Things Season 2 to console us on Oct. 27.