Universal adapting The Lorax as a 3-D CG toon

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Dec 14, 2012, 3:54 PM EST

Universal Pictures and Illumination Entertainment are joining forces to turn the Dr. Seuss book The Lorax into a 3-D CG-animated movie, Variety reported.

Here's the trade paper's report:

Dr. Seuss' The Lorax will be co-directed by Chris Renaud and Cinco Paul & Ken Daurio, with Paul & Daurio writing the script.

Though published in 1971, The Lorax has a timely "green" theme. It is narrated by a greedy entrepreneur who, despite warnings from the tree-loving Lorax, strips a forest of its stock of Truffula trees to manufacture clothing.

The results are catastrophic as all the animals leave and nothing's left.

The picture is targeted for a March 2, 2012, release, which falls on the birthday of Theodor Geisel, who died in 1991.