Universal Pictures and Illumination Entertainment are joining forces to turn the Dr. Seuss book The Lorax into a 3-D CG-animated movie, Variety reported.
Here's the trade paper's report:
Dr. Seuss' The Lorax will be co-directed by Chris Renaud and Cinco Paul & Ken Daurio, with Paul & Daurio writing the script.
Though published in 1971, The Lorax has a timely "green" theme. It is narrated by a greedy entrepreneur who, despite warnings from the tree-loving Lorax, strips a forest of its stock of Truffula trees to manufacture clothing.
The results are catastrophic as all the animals leave and nothing's left.
The picture is targeted for a March 2, 2012, release, which falls on the birthday of Theodor Geisel, who died in 1991.