Pfft. Who says print media is dead?
In honor of Back to the Future Day, which I’m sure you already know is today because you’re on the Internet and have a pulse, USA Today has created a special wrapper for its print edition that features the futuristic design and headlines from Doc and Marty’s trip to 2015 in Back to the Future II. It'll be included in Thursday's edition.
This is an extremely cool way for a major publication to pay homage to its role in a modern classic, and hey, they should also sell a boatload of newspapers today. So, smart move. Though the paper is a very close approximation of the screen-used version, the editorial staff did have to make a few tweaks along the way (i.e. that original reference to “Queen Diana” wouldn’t exactly be in the best taste).
The paper staff also had to get creative in drafting the below-the-fold content, since the bottom of the paper was never actually shown in the film (and the film version just used the bottom half of a regular edition). Here’s what Gannett vice president of brand and creative strategy Matt Urbanos told AdWeek about figuring it all out:
“Only the top half of the cover was remade to be featured in the movie. The bottom half of the paper was never featured in the movie and was just old content that happened to be left over from an old version of USA Today. We worked with Universal and Bob Gale to update the bottom half and add content that was relevant and cohesive as our way to finish the story and punctuate this moment."
So, if you’re looking for a cool collectible to celebrate the day (and you weren’t able to snag one of those Pepsi Perfect bottles at New York Comic-Con), this could prove the most affordable option — assuming you can actually find a USA Today rack.
Check out a digital scan of the new cover below and let us know what you think: