Here's a hilarious faux travel video from the Las Vegas Ruins Tourism Board promoting The Ruins of Las Vegas as a desirable leisure-time destination. Take a moment and plan a relaxing trip into this weirdly wonderful marketing tool for Independence Day: Resurgence. The spoofish ad hypes the wastelands of Las Vegas as a viable vacation spot where you can go trigger-happy with alien weaponry at the gun range, have an awesome Elvis wedding, gamble on authentic craps tables and slot machines excavated from the ruins and honor the fallen brothers and sisters who gave their lives on that fateful day of July 4, 1996.
20th Century Fox seems to have a solid bead on the target tone and creative advertising maneuvers for this tentpole sequel, and I hope it lives up to the mounting hype. Journey into this awesome ad via Motherboard and tell us if you're excited for the coming re-invasion.
Directed by Roland Emmerich, Independence Day: Resurgence invades theaters on June 24, 2016 and stars Liam Hemsworth, Jeff Goldblum, Bill Pullman, Judd Hirsch, Vivica A. Fox, Brent Spiner, Charlotte Gainsbourg, Jessie Usher, Maika Monroe and Sela Ward.