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The Walking Dead's midseason return sets yet another record

Contributed by
Feb 11, 2013

After breaking cable ratings records with its season-three premiere back in OctoberThe Walking Dead hit yet another high with its midseason return Sunday.

Sunday's episode, "The Suicide King," raked in a whopping 12.3 million viewers at its first airing, and picked up another few million with encore airings for a total of 16.6 million viewers. But that's not the biggest news. The first airing garnered 7.7 million viewers in the key 18-49 demographic, a 6 percent increase from the season-three premiere and a new record for a basic cable series. And it did all that on a night when it had to compete with the Grammy Awards broadcast, which pulled in more than 28 million viewers.

So with a fourth season already on the way, The Walking Dead hit a series high in viewers and a basic cable high in demo ratings for the second time in just four months. We're just a few weeks away from the season finale. Could another record be looming already?

(Via Deadline)

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